市场营销

样本的课程

Xavier is known for providing an education that's both challenging 和 personal. 以下是全球赌博十大网站市场营销专业的一些课程:

消费者行为(MKTG 370 Contemporary approaches to business emphasize the importance of adopting a consumer focus. 市场营销, 特别是, begins 和 ends with the consumer – from determining consumer needs to ensuring post-purchase satisfaction. You gain knowledge about consumer psychology 和 ways of better meeting peoples’ needs.

市场研究(MKTG 302) - Marketers need to underst和 how marketing research is used to make better business decisions, 什么样的研究方法适合于不同类型的问题, 以及结果应该如何解释.

国际市场营销(MKTG 320 The course provides a foundational underst和ing of 国际营销 management by investigating the economic, 政治, 技术, competitive 和 social/cultural factors that impact firms’ managerial marketing mix decisions.

专业销售(MKTG 361 This course introduces students to the dynamics of selling 和 techniques of persuasive leadership 和 explores selling as a profession through multiple channels. This course will provide you with an underst和ing of the processes 和 techniques involved in sales 和 sales force management.

品牌建设(MKTG 368 This course takes a consumer-centric 和 real world approach to explore how companies create, 建立和维持引人注目和鼓舞人心的品牌. Students learn how br和 strategy 和 action plans are crafted 和 developed within successful consumer-led companies.

数字营销 & 分析(MKTG 385) - Students will learn to formulate 和 enact intelligent data-driven strategies 和 incorporate fundamental web marketing analytics into existing business practices. Core content will focus on identifying 和 underst和ing 数字 marketing metrics to gauge success of traditional, 数字, 互动, 以及社交媒体营销的努力.

品类管理原理(MKTG 315) - Category Management is a discipline that maximizes the partnership between a retailer 和 manufacturer. Numerous consumer insight metrics 和 their use in the sales 和 marketing processes are examined.

职业生涯的结果

99% 全球赌博十大网站的学生, 包括市场营销专业的学生, 有工作, 读研究生, or working in service or volunteer positions within six months of graduation (Class of 2022).

就业机会: 品牌大使, 品牌经理, 数字营销战略家, 市场分析员, 销售协调员, 营销顾问, 营销经理, 市场推广经理, 营销专家, 产品营销经理, 销售代表, 社交媒体经理, SEO专家 

近期学生实习情况: 84.51°, 亚马逊, 辛辛那提卫生局, Cintas, Claritas, 达能, 方向的研究, 企业, 五三银行, 四大娱乐集团(4EG), InfoTrust, J.M. 等公司., 强生公司, 凯洛格公司, 柯克天然品牌, 克罗格, 欧莱雅的营销, 梅西百货, 仁慈的健康, 尼尔森, 甲骨文, 奥尔奖学金 (印第安纳波利斯), 商技术, 塞内加持, 标准的纺织, TQL, 真正的品牌, Venture For America奖学金

更多: 泽维尔的 职业发展办事处 assists students in their search for employment by offering individual career counseling sessions, conducting workshop series on interviewing 和 resume writing techniques 和 maintaining an educational, 职业与雇主信息资源中心. More than 100 nationally known companies visit the campus annually to interview graduating seniors for positions in business 和 industry.

学生俱乐部

泽维尔营销俱乐部

泽维尔营销俱乐部与 美国市场营销协会. The club seeks to offer marketing 专业 和 other students the opportunity to gain a broader, 现实的, 更多面向实际的营销活动. The 市场营销 Club strives to improve each member's marketability in today's highly competitive job market.

未来的商业领袖

Members of this student organization explore business processes firsth和 by networking with 和 learning from various business leaders in 辛辛那提 和 beyond. 过去几年的活动包括前往硅谷和芝加哥, 工作见习日和客座讲师.

商界女性(XWIB)

Preparing 和 empowering women to be tomorrow’s leaders through professional training, 个人发展工作坊, 指导和服务.

相关的项目