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广告

本科
|
文学学士

计划的细节

广告 is all about how businesses create meaningful connections with audiences. 作为一个广告专业的学生, 你将进入创造性头脑风暴的领域, 同时学习数字媒体和市场调研分析, 撰写和设计吸引人的广告和广告活动.

在这里, you'll have the opportunity to focus on work that benefits the community through courses that partner with 辛辛那提-based businesses 和 organizations. You'll also gain experience through interning at local 和 national advertising agencies 和 graduate ready for a meaningful, 广告创意职业.

全球赌博十大网站, located in 辛辛那提, 俄亥俄州, is nationally recognized as a top university by U.S. 新闻 & 世界报道, 普林斯顿评论 和 《全球赌博十大网站》. 99%的学生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation (Class of 2022).

学位授予

广告学文学士

课程

The sample course sequence below illustrates class offerings for the 广告 major. 咨询官方 全球赌博十大网站课程目录 详细的注册和咨询信息.

秋天

  • 核心101 - GOA............ 0cr.
  • Comm 101 (OC标志)或Comm 123............ 3cr.
  • 英语作文或修辞............ 3cr.
  • 第二语言选修 ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Math 105 (Math a placement level) or Math 116 (Math Perspectives) ............ 3cr.

春天

  • 核心102 - GOA............ 0cr.
  • Comm 101 (OC标志)或Comm 123............ 3cr.
  • 历史的视角............ 3cr.
  • 第二语言选修 ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Phil 100伦理学是哲学的入门 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 创造性的观点 ............ 3cr.
  • 哲学视角 ............ 3cr.
  • 社会科学选修课 ............ 3cr.
  • 定量推理标志 ............ 3cr.

春天

  • 通讯员206(写旗) ............ 3cr.
  • 英语205文学与道德想象 ............ 3cr.
  • 神学观点(THEO 200+) ............ 3cr.
  • 科学的角度 ............ 3cr.
  • 自然科学选修课 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 多样性标志(COMM 323、324或其他) ............ 3cr.
  • E/R & 焦点旗(COMM 477) ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 人文选修课 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 传播艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

样本的课程

Xavier is known for providing an education that's both challenging 和 personal. 在这里 are some courses that are part of the advertising major at Xavier:

复制与设计的要素(COMM 237) - Lay the foundation for upper-division classes by learning creative strategy, 视觉传达, 在为多家媒体开发广告的同时，还能进行有说服力的写作.

广告中的媒体策略(COMM 332) - A study of the characteristics of the various communication media 和 the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.

广告创意策略(COMM 430) - A study of the theoretical foundations 和 the process of developing advertising 和 promotional strategy; methods of utilizing research data for developing 和 evaluating advertising strategy.

高级研讨会(COMM 439) - Integrate concepts 和 experiences throughout the 广告 major 和 liberal arts core to create an original advertising campaign for a real-world client with deliverables that are suitable for student portfolios.

职业生涯的结果

99% 全球赌博十大网站的本科生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation (Class of 2022).

广告专业学生的职业: 客户经理, 竞选经理, 通信专家, 内容协调员, 数字广告专员, 销售协调员, 营销经理, 媒体规划师, 促销经理, 公共关系经理, 销售经理, 社交媒体营销助理

学生实习(所有传媒专业): 宝洁公司 & 赌博, ESPN, 五三银行, NCAA, 梅西百货, 亚马逊, 四大娱乐集团, 全面优质物流, 仁慈的健康, 美国广播公司

更多: 泽维尔的 职业发展办事处 assists students in their search for employment by offering individual career counseling sessions, conducting workshop series on interviewing 和 resume writing techniques 和 maintaining an educational, 职业与雇主信息资源中心. More than 100 nationally known companies visit the campus annually to interview graduating seniors for positions in business 和 industry.

学生俱乐部

The following clubs are popular choices for students in the advertising major. 

广告俱乐部

广告俱乐部, part of the nationally renowned American 广告 Federation (AAF), specializes in uniting creativity 和 advertising within the Xavier Community.

美国公共关系学生协会.

The 美国公共关系学生协会 is a national, student-managed organization offering a campus program of speakers, 技能培养活动和社会活动.

相关的项目

相关专业

相关的未成年人

  • 数字媒体
  • 公共关系
  • 业务分析
  • 工作室艺术

相关研究生课程

查看所有泽维尔的完整列表 专业 和 未成年人.

额外的资源

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人人为我

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. 学生能从他们的教育中得到最大的收获, from rigorous classroom studies to experiential learning in the real world.

辛辛那提:广告专业的机会之城

辛辛那提市中心夜间的天际线

辛辛那提, 俄亥俄州 is ranked the #1 Best City for College Graduates (smartasset.(WalletHub)和排名第15位的最佳职业开始地. Students in the advertising major take advantage of for-credit internships 和 employment opportunities at multiple Fortune 500 companies, 私营企业, 非营利组织和其他企业.

去辛辛那提上大学

国际留学项目

出国留学期间，学生们走在一条小路上.

你可以在校园里学到很多东西，但不是所有的东西. 外面有一个世界，我们会帮助你去探索它. 在这里, students in the advertising major participate in study abroad opportunities of all types: short-term, 长期, 由其他供应商赞助的直接交流和项目. 你会看到并做一些改变你生活的事情. 而且你也会玩得很开心.

探索出国留学项目

什么是耶稣会教育?

Students in the advertising major learning from a Jesuit professor

A Xavier education is more than your typical college experience. Drawing on a Jesuit Catholic educational model 400 years in the making, students in the advertising major get the personal attention 和 support they need to succeed 和 make a difference in 世界. The result is an education that’s as encouraging as it is challenging, 它丰富了我们的生活.

耶稣会教育101

Ask a Musketeer: Emily Linginfelter (公共关系, 广告, 数字媒体, '17)

如何充分利用在全球赌博十大网站的四年时光.

读故事

以优异成绩毕业

你在寻找学术挑战吗? The University Scholars Honors Program offers incoming students a more challenging curriculum 和 close support from professors while completing their undergraduate degree. Acceptance into the program is highly selective 和 includes a $2000 travel grant.

大学学者荣誉计划详细信息

全球赌博十大网站广告专业

广告 is an academic major in which students learn to connect marketers to consumers through creative 和 strategic campaigns. The 广告学文学士 is a four-year program designed to not only teach students what it takes to be an advertising professional, 还包括如何运用他们所学到的技能和原则. 学生探索行业的各个方面, 包括广告的基本原理, 媒体计划, 研究与管理.

全球赌博十大网站 文理学院 challenges students to develop an integrated underst和ing of humanity, 世界, 和 God by pursuing the questions raised in 泽维尔的 core 和 departmental curricula. The 文理学院 is the oldest 和 largest college at 全球赌博十大网站. The college provides an excellent liberal arts education in the Jesuit tradition that prepares students for careers, 专业或研究生院, 以及全球化社会的生活.

全球赌博十大网站 is a private university located in 辛辛那提, 俄亥俄州, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. 新闻 & 过去二十年的世界报告. 普林斯顿评论 names it one of the "Best 385 Colleges in America."